Search Engine Optimization

• https://www.bing.com/webmasters/home (via google-import)
• https://search.google.com/
• add secret variable containing identifier file and adapt pipeline (variablename googlesiteverification)
• correct sitemap? see below May be fixed by adapting HUGO config: https://collaborating.tuhh.de/hoou-an-der-tuhh-projekte/pontifex/pontifex-hugo/-/blob/dev/config/_default/config.toml#L42 vs. https://gohugo.io/templates/sitemap-template/